Experience Strategy and the product lifecycle
I created this slide to walk my colleagues through the product lifecycle phases for our integrated ecosystem.
■ The concentric circles visualize layers of experience and consistency from the macro to the micro, down through company to product to individual screens and interactions.
■ Design thinking applied early and with agility is recommended.
Lifecycle phases, services and participants
This slide differentiates User Story from Use Case (a semantic issue), and shows the services and roles of the team across the lifecycle.
Service levels
Three tiers of service are described to drive consistency across the ecosystem and for product evolution.
■ Content strategy, information architecture, and UI/UX maintain a central line of sight.
■ Product managers and platform leads drive strategic management.
